Xbox One Approaching 10 Million Shipments; Price Cut Triples Sales in the US
The recent holiday price cut for the Xbox one, combined with the bundles and the launch of multiple key titles, seems to be doing very well for Microsoft, as announced today by Xbox Corporate Vice President of Marketing, Strategy and Business Yusuf Mehdi.
We learn that according to internal Microsoft data the Xbox One has led current generation console sales for the past two weeks in the US, and when the new price became operational on November 2nd, it caused the number of consoles moved to triple from the week before.
As we head into the holiday season, Microsoft mentions that its new console approaches 10 million shipments, which is definitely an achievement, considering the uphill launch.
One thing is for sure: the NPD figures coming around the half of December will be very interesting. Strong competition will trigger more solid efforts from all sides to appease customers, and ultimately the gamers are the ones who will most probably win this war.