A couple days ago Turn 10 Studios and Microsoft announced Forza Motrsport 6, and Microsoft has since published the full video of the announcement filmed directly from Ford’s stage in Detroit, alongside a brief interview video to Turn 10 Creative Director Dan Greenawalt, Ford Group Global Product Development Vice President Raj Nair and Ford Performance Marketing Manager Henry Ford III.
During the announcement Greenawalt mentioned that unveiling Forza Motorsport 6 and the Ford GT at the same time signals the unification of gamer culture and car culture.
Gaming has become so mainstream and so much part of our world, that the relationship between game companies and automotive manufacturers has fundamentally changed.
We push the edges of science to make the lap times just right. We look at new ways of modeling tires, aerodynamics, and in many ways, the things that we do, are very similar to the design process that happened at Ford to create amazing cars like the Ford GT.
Greenawalt continued by explaining the concept behind the game and the partnership to the audience:
Forza is also a beautiful game, and more importantly, Forza is a game that introduces a new audience to amazing cars. I wasn’t around in 1965 to watch the amazing races that Ford GT40 had, and the battles it had with Ferrari at Le Mans. But when i was coming into car culture, with my dad, my uncle, my family, those were the stories I was told about. These epic battles when racing was dangerous, it’s heritage, and it got me so excited.
The Ford GT in 2005, was the car that our team used to actually come up with new ideas for the gaming space, with Autovista, which is a mode in which you can use Kinect, motion tracking to move around the car, open up the door, get inside, and it was getting a new generation into cars.
But now, this moment, Ford Performance, the new Ford GT, as a person who loves cars, I could not be more proud. I could not be more excited. […]
And that’s the best part about this partnership. Cutting edge technology in games. The rise of the gamer. The importance of that consumer. Legitimacy of a new generation getting into cars. And Ford Performance, pushing technology, pushing innovation in efficiency, light weighting, new types of power trains. It’s very exciting.
Interestingly, Henry Ford III himself proved to be enthusiastic about the partnership:
It’s really Incredible. It’s been a really wonderful partnership, and I have so much more understanding and respect for everything that goes into creating a realistic and authentic game like Forza, where all of our customers can drive and race these fantastic vehicles in a real world setting. It’s just phenomenal. It is just such a wonderful thing for us to be involved in it.
Finally, Greenawalt reiterated the idea that creating games and cars isn’t that different anymore, and promised that no compromises will be made on the game:
The design process, the creative process, has started to converge, between how it’s done in games and how it’s done on cars. We’ve been in the bunker with the guys designing this car, and you know, honestly they’re just like us, right?
There’s an incredible kinship between Turn 10 and Ford. And especially Ford Performance… The ideas they’re going into the technology being done there. And now, it’s about bringing it to life, on both teams. Both teams have to get it done, get it perfect, no compromise, really build the experience our customers deserve.
You can enjoy both videos in full below.