Microsoft Japan announced today with a press release that the prices of the Xbox One S 1TB models are going to be slashed in the country starting from Thursday, February 1st.
The SKU with Forza Horizon 3 and the one with Halo: The Master Chief Collection are going to drop from 34,980 yen plus taxes to 29,980 yen (just north of $276) plus taxes.
It’s worth mentioning that the 34,980 yen price point was in line with the price of a PS4 with the one TB hard disk drive, while the new 29,980 yen price is the same as a 500gigabytes CUH-2000 console from Sony.
The Xbox One S 1TB Minecraft Limited Edition is also getting a price drop, from 39,980 yen plus taxes to 34,980 yen ($322.5) plus taxes.
The more aggressive pricing policy isn’t surprising, considering that the Xbox One has been plagued by extremely low sales in the country, normally selling between 100 and 200 units a week (Just last week, the Xbox One X had a small spike, selling over 1,000 units possibly due to better availability).
Just last week, the Xbox One family of console passed 90,000 units sold in Japan according to Media Create, since its local launch in September 2014. It’ll be interesting to see over the next few week if the new price will help some.