The Holidays are upon us, and people are scrambling to get their gifts under the tree. Many in the United States are using Amazon for that purpose, and gifting games, consoles and accessories to their loved ones.
At the moment of this writing, looking at Amazon’s “most gifted” chart for games, the Xbox One is going quite strongly, sitting in 6th place in the ranking of items purchased as gifts. Second between consoles is the Amazon Exclusive Holiday Walking Dead Vita Bundle in 41st place, the Xbox 360 Holiday Value Bundle (including Halo 4 and Tomb Raider) is in 45th place, while the PS4 is 59th.
Looks like Wii U, PS3 and 3DS aren’t chosen as gift very often on Amazon, as they don’t feature at all in the top 100.
Of course the PS4 has been sold out for a while on Amazon, and it’s a tad hard to gift something that you can’t buy, so it’s quite amazing to see it in the top 100 at all.
On the other hand, looking at games and accessories, it looks like
next current generation ones aren’t very popular as gifts yet, with last generation games holding the whole first page and most of the second. The Xbox One controller is ranked 23rd, immediately followed by the PS4 controller in 24th position.
To find the first Xbox One or PS4 game we have to climb down to position 33, where we spot Call of Duty: Ghosts for Xbox One. Assassin’s Creed IV: Black Flag leads the pack for PS4 games in 37th place.
The reason for this is not that hard to understand, of course. The installed base of the new consoles isn’t very large yet despite the initial success, and when you gift something you won’t buy a game you’re not sure that he recipient owns the platform to play it. Since Xbox One and PS4 are still new, many still aren’t aware of whether their friends own them or not.