Xbox One Wins Black Friday Over PS4 in the US According to Market Research Firm InfoScout
The research firm InfoScout published their breakdown of console sales from Black Friday, and it includes some rather interesting data.
First of all, 90% of console purchases made yesterday were bundles, but of course the most interesting figure is the breakdown between different console, showing the Xbox One firmly on top.
Inteerestingly (but not surprisingly) the Wii U is the console that customers mostly purchased for their kids, while the PS4 was the gaming machine that they most purchased for themselves.
The data was compiled from over 180,000 receipts from several retailers submitted by Infoscout’s panelists, but there’s one caveat: Last year the survey (which indicated another massive victory for Xbox One, with over twice the market share of the PS4) was based on 102,000 receipts, but the methodology specified that only slightly over 1,500 were of actual console purchases. This year that line has been omitted, so we don’t know how many of the 180,000 receipts are related to consoles, and we have no way to gauge the level of precision of the statistics involved.
We’ll have to wait for the NPD numbers for a further confirmation. They will be published on December 11th at 6:30 PM EST. In the meanwhile we contacted Infoscout inquiring on how many of the receipts analyzed are related to console purchases.