Phil Spencer Talks About Xbox One X Release in Japan: "I Will Never Give Up on Japan"

Phil Spencer pledges support to the Japanese gaming community, and talks about the Xbox One X launch in the country.

June 29, 2017

It’s no mystery that Xbox One has struggled to find its niche in Japan, with only 80.062 units sold in the country as of last week (according to Media Create), many are wondering about the future of the Xbox brand in the country.

Yet, Microsoft’s Xbox Division head Phil Spencer promised that the country will get the Xbox One X during an interview on the Japanese magazine Weekly Famitsu.

He explained that release dates for the console for specific markets will be announced at a later date. It will go on sale in most regions on November 7th, and the goal is to keep launches in specific countries as close as possible to that date.


Spencer also admitted that Japan is not the biggest market for Xbox, but for him it’s a very important market, and he definitely wants to release the new console there. He recognized that the country has a very passionate game community, and promised that he will “never give up on Japan.”

On top of that, Spencer also explained that he’s seeing that Japanese developers are having a renaissance, and Xbox needs to make more efforts to support Japanese game fans. To that effect, he’d like them to continue providing feedback.

The Xbox One recently received a JRPG, Valkyria Revolution, and you can read our review. Another one, Bandai Namco’s Code Vein will launch next year with enhancements for Xbox One X. Even Final Fantasy XV will get an update to support the new console, and you can already see a couple of screenshots.

Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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