Microsoft Manufacturing as Many Xbox One X Units as Possible; Response Was “Overwhelming”
Microsoft is working hard to meet demand for the Xbox One X during the Holidays, after the "overwhelming" initial response from the fans.
A couple of days ago, during its pre-Gamescom live show, Microsoft opened pre-orders for the Xbox One X Project Scorpio Edition, and today DualShockers had a chat with Xbox Games Marketing General Manager Aaron Greenberg about the company’s expectations for the console.
Greenberg explained that, while Microsoft doesn’t know what kind of share of Xbox One family sales will be taken by Xbox One X consoles, they’re really trying to manufacture as many as they possibly can.
The response to the console has been “overwhelming,” with stock at several top retailers selling out right away in many countries.
According to Greenberg, the Xbox One X is Microsoft’s flagship and premium product, but they don’t want people to forget the benefits of the whole Xbox family, including the fact that all games and accessories work on both Xbox One S and Xbox One X, full backward compatibility of over 400 Xbox 360 games, and three generation of titles available to play with the addition of original Xbox games.
The company is “really proud” of the Xbox One S, and they expect to continue selling “a lot” of the standard model, but they know that core gamers are going to want the very best, and alongside the benefits of more power and more memory, and a lot of them are going to choose Xbox One X.
That being said, Greenberg would “not be surprised” if the Xbox One S kept selling more units than the Xbox One X, but Microsoft is working hard to meet demand for the premium console.
“We’ll see. We’re gonna make as many Xbox One Xs as we can make. All the signs are that it’s gonna be the number one hit product of this Holiday, so we’re gonna keep up with demand the best that we can.”
Greenberg also explained that with full compatibility with the Xbox One family, remasters, and over 100 titles updated for the new console (actually, Greenberg mentioned that the list already climbed to 118), Microsoft is “really trying to overdeliver” on value for the fans that are making an investment for an Xbox One X, and they hope that those fans will feel the same about it.
Of course, you should stay tuned for the full interview, coming soon on DualShockers.