Xbox Series X New Commercial Sees 'Get Out' Star Daniel Kaluuya Transforming Into Master Chief

The Xbox Series X marketing is getting very, very weird with the console's latest trailer seeing one noteworthy actor becoming a sort of demigod.

For the longest time, PlayStation has basically been the king of weird-ass video game marketing. Within the past year alone, Sony has put out weird ads that feature a man flooding the world with his own tears while playing Death Stranding and another where a group of soldiers find a bunch of hearts hooked up to PS4 consoles. As we begin to move towards next-gen, however, it looks like Microsoft is trying to give Sony a run for its money.

As promised, Microsoft released its new trailer for the Xbox Series X and S today, and holy smokes, watching it will make you feel like you’re on drugs. The trailer features Daniel Kaluuya, who is likely most known from his role in the film Get Out, sitting down to play himself some fun new video games on that there Xbox Series X. Once he picks up his controller and puts on his headset though, things get wild.

Kaluuya is plummeted immediately into what looks to be the world of Assassin’s Creed Valhalla only to be then sucked into orbit moments later. He then (stick with me here) transforms into Halo’s Master Chief before then blasting off into space and becoming… Galactus? All I know is that he becomes bigger than the planets that we see in space only for us to then be shown a machine being built on the surface of one of these said planets. I don’t know how familiar you might be with Marvel comics, dear reader, but that’s some Galactus type stuff if I have ever seen it.

The video finally concludes with Kaluuya floating through some sort of city that has been built around him before coming face to face with a woman. Who is this woman? Why is she here? Where did she come from? Look, I don’t know, but let’s just accept this for what it is at this point.

Despite being so truly bizarre, the commercial itself is actually pretty fun to watch. The visuals that are in the video as well are of a pretty high quality, too, with the Master Chief model, in particular, looking really nice. I don’t know if Microsoft will have anymore strange ads for the Xbox Series X like this leading up to launch, but I would definitely be down to consumer more of this nonsense in the future.

As for the Xbox Series X and S themselves, each console is slated to drop next month on November 10.

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Logan Moore

Logan Moore is the Managing Editor around these parts and enjoys the video game Super Mario Odyssey.

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