Xbox EMEA Social Marketing Manager Graeme Boyd finds no issue in admitting that the Xbox One had a pretty rough first year, but he feels good about the current market position of the console, even thanks to Phil Spencer’s leadership, as he stated on the latest episode of the Rectify Gaming Podcast.
We feel pretty good about where we are right now compared to where we’ve been in the past. You know, I don’t think it’s any secret that we had a fairly troubled first year, I would say… You know, we had challenges to work through. And I think some of the changes and updates that we’ve made, some of the things that we did to respond to feedback from our community have put us in a much better place.
I think Phil Spencer is a wonderful person to have at the head of Xbox, because I think he really has gamers’ interests first and foremost in his mind and in his heart. So I think that’s great, and I can see him driving Xbox onwards to a really good place.
You know, we still got a lot of work to do, but I think we got a great line-up, of games coming. I think we had a great line-up last year, but again, this year we’ll have a very strong line-up of exclusive titles, first party-stuff and then great third-party AAA titles as well.
And I genuinely believe that if you’re going to weigh up the console you want to buy on the strength of the games you can play on there, for me Xbox One wins every time.
Boyd also had words of praise for the current line-up of the Wii U.
Wii U has a really good line-up coming as well, so… I’m definitely keeping an eye on them. I’m kinda keen to see what they come up with this year.
After that, he was asked about the importance of first party titles and new IP, and whether he agrees that they’re critical for the success of a console:
Yes, I absolutely agree. I think these days it’s one of the biggest differentiators between different consoles. And I think it’s also the reason why people have multiple consoles, which is a great thing. You can have different experiences on each console, I think that’s really valuable.
I think that’s where we’ve been really strong. I think last year our first party line-up was ridiculously strong. A great range of different titles as well. And you bolster that with all the big third party titles and I think you’ve got a really great mix.
I do, and I’m hopeful that on the new IP side in particular, that we’ve got some exciting things to talk about in the future. I honestly don’t know, but I think we all internally at Xbox understand the importance of that, so hopefully we’ll have more to share in the future.
It’ll definitely be interesting to see if the market will respond positively to the Xbox One Line-up for this year. The console definitely came a long way since its launch.