Xbox Wins Marketing Team of the Year at Game Marketing Awards 2016; Triumphs with a Ton of Awards

Today the Game Marketing Awards 2016 were held, andorganizer PromaxBDA announced all the winners live on its official Twitter account.

The Game Marketing Awards are held every year to “celebrate the best practices in marketing, promotion and advertising for the video gaming and interactive entertainment community.” They’re voted by a panel of top industry professionals.

Below you can check out all the winners, with Microsoft’s Xbox  team followed by Bethesda pretty much dominating the scene. Eligible were all promotional campaigns released or aired in 2015, and if you see names that sound unfamiliar, those are the PR and production agencies that took part in the creation of the campaigns and ads:

  • Best Box Art (Standard Game): Ubisoft (Far Cry Primal)
  • Best CG for a Video Asset: CD Projekt RED (The Witcher 3: Wild Hunt – A Night to Remember)
  • Best Cool Sh*t: Microsoft Xbox, Tripleclix (Rise of the Tomb Raider Original Art Series)
  • Best Copywriting for a Marketing Asset: Edelman Los Angeles (Beyond Kombat)
  • Best Influencers Campaign for a Video Game: Ubisoft (Far Cry Primal Influencer Campaign) / Microsoft Xbox, Tripleclix (Rise of the Tomb Raider Original Art Series) [tied]
  • Best Digital Advertising Campaign: Microsoft Xbox, Twofifteenmccann (Halo 5: Guardians: “Bullet Interactive” & “Halo Visualizer“)
  • Best Editing for a Video Assset: Microsoft Xbox, Gnet & Crystal Dynamics (Rise of the Tomb Raider “Descend Into Legend” Trailer)/ Vibe Creative (Toy Soldiers: War Chest “Battle Desk”)[tied]
  • Best Key Art: Ubisoft (Rainbow Six: Siege Key Art)
  • Best Game Footage Trailer: Bethesda Softworks, Bethesda Game Studios (Fallout 4 Official Trailer)
  • Best Limited Edition\Special Edition or Collector’s Edition: Bethesda Softworks, AKQA, Thinkgeek (Fallout 4 Pip-Boy Edition)
  • Best Live Action Promotional Content: Heat & Electronic Arts (Become More Powerful)
  • Best Long Format Featuring Promotional Content: Activision (Guitar Hero TV Star)
  • Best PR Campaign: 2K (WWE 2K16 PR Campaign)
  • Best Production Logo Design: Bethesda Softworks, AKQA (Fallout 4 Logo)
  • Best Promotional Livestream for a Game: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Rise of the Tomb Raider – Survival Billboard Livestream)
  • Best Promotional Partnership: Liquid Advertising & Warner Bros. Interactive Entertainment (Mad Max Uber Activation)
  • Best Retail Marketing Campaign: Square Enix (Just Cause 3 Retail Marketing Campaign)
  • Best Short Format Featuring Promotional Content: Elastic (Hitman)
  • Best Showing at a Trade or Consumer Event: Microsoft Xbox, Envy (Halo 5: Guardians – E3 HoloLens Warzone Experience)
  • Best Use of Esports: Blizzard Entertainment (Heroes of the Dorm)
  • Best Use of Influencers Integration: Activision (Guitar Hero TV Star)
  • Best Use of Music in a Promotional Piece: Gnet, Bethesda Softworks & Bethesda Game Studios (Fallout 4 “The Wanderer” Launch Spot)
  • Best Use of Social Media Campaign: Edelman (Call of Duty Hack in Black)
  • Best Use of Sound Design: Electronic Arts & DICE (Star Wars: Battlefront)
  • Funniest Video Asset: Heat & Electronic Arts (Madden: The Movie)
  • Most Creative Pre-Order Program: Square Enix America and Midnight Oil (Just Cause 3 – Win an Island)
  • Most Effective Buzz Generating Tactic: Microsoft Xbox, Twofifteenmccann (Halo 5: Guardians “A Hero Falls”)
  • Most Innovative Product Announcment: Bethesda Softworks, Bethesda Game Studios (Fallout 4 Announcement)
  • Outstanding Overall Advertising Campaign: Bethesda Softworks, Bethesda Game Studios, AKQA, Fearless Media, Gnet (Fallout 4 Campaign)
  • Outstanding Overall Marketing Campaign – Core Games (Sports, Action, Etc.): Microsoft Xbox, Cystal Dynamics, Gnet, Razorfish, Ayzenberg, EMT, M:United, Wunderman (Rise of the Tomb Raider)
  • Outstanding Overall Marketing Campaign – Mobile Games: Bethesda Softworks, AKQA, Fearless Media  (Fallout Shelter Campaign)
  • Outstanding Overall Marketing Campaign – Rated “E” Games: Battery (LEGO Dimensions Campaign)
  • Outstanding Overall Marketing Campaign – All Inclusive: Bethesda Softworks, Bethesda Game Studios, AKQA, Fearless Media, Gnet (Fallout 4 campaign)
  • Outstanding Promotional Trailer – Mobile Games: Bethesda Softworks, AKQA (Fallout Shelter Announcement Trailer)
  • Outstanding Promotional Trailer: Electronic Arts, BioWare (Star Wars: The Old Republic: Knights of the Fallen Empire “Sacrifice” Trailer)
  • Outstanding TV or Theatrical Ad: Psyop (Legend of the Last Lava Pup)
  • Outstanding Use of a Social Media Video Asset: Ubisoft (Assassin’s Creed: Syndicate Mega Blocks Video)
  • Standout Outdoor Advertising: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Rise of the Tomb Raider – Survival Billboard)
  • Standout Overall Pop Display: Electronic Arts and Midnight Oil (Star Wars: Battlefront Mobile)
  • Thinking Outside of the Box: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Call of Duty Hack in Black)
  • Agency of the Year: AKQA
  • Marketing Team of the Year: Microsoft Xbox

Incidentally, my personal favorite trailer of the year was the runner-up for funniest video asset. Fully deserved.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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