Xbox’s Aaron Greenberg Promises More Console Exclusives: “We Are Having Tremendous Success”
The announcement of the release of Quantum Break on Windows 10 caused quite a stir within the Xbox community, and today Xbox Games Marketing Head Aaron Greenberg took part in Larry “Major Nelson” Hryb’s podcast, asking fans not to let this change their perspective on the importance and health of the console business, and expressing commitment to release more console exclusives in the future.
“Xbox is a big priority and a huge commitment, and we’re committed to innovate and, please do not let the fact that we’re also launching a game on the same day on Windows 10 change your perspective on the importance of the console business, our commitment to innovating on consoles, and continue to invest and bring more console exclusives, in addition to kinda growing the gaming ecosystem.
So from our CEO down at Microsoft there’s tons of commitment and enthusiasm for our business. We are having tremendous success. We saw a fantastic Holiday, great growth year over year, we set Xbox Live records, we saw double digit growth in our exclusive title sales. We have the highest attach rate in the industry, so business is good, healthy, and titles are doing well, and we’re grateful for all the love and support.
Hopefully people will see what we’re doing. Some times we’re innovating, some times we’re experimenting, some times we’re sort of charting new ground on different things […]. Through all of that we always want to hear people’s feedback. We’re always listening. They may not always agree with 100% of everything we do, but we love the feedback. And that is a lot of what we do. We do different things, we try different things, and say “hey, what do you guys think of this, what do you think of that?” Because we involve them, just like we ask people to vote for what features we want to add. We added 200 new features this year.”
So there you have it, straight from the lion’s mouth. Xbox isn’t going anywhere, and Microsoft will continue to grow the ecosystem, but they will also keep releasing more console exclusives.