Aaron Greenberg: Rise of the Tomb Raider Can Stand Against Fallout 4; “We Hope People Will Buy Both”
Crystal Dynamics Rise of the Tomb Raider has a tough mission ahead, and that’s competing against a veritable onslaught of massive games dropping all around it.
Yet, Marketing Honcho Aaron Greenberg believes that it can stand on its own against a massive competitor like Fallout 4, as he explained in an interview with the good folks at Kinda Funny Games.
“We worked closely with a lot of our internal studios, for example with Halo launching. And we talked with Crystal on Tomb Raider. The challenge is that you have to look at the production schedule. You want to make sure that you don’t rush the game so that it’s not done or of high quality. That is always the number one priority. The challenge with Tomb Raider is if you go a week later you’re against Star Wars Battlefront, if you go a week earlier you’ll be against Call of Duty Black Ops 3 and if you go two weeks earlier you’re against Halo. And then you go late and then you’re like well, the consumer doesn’t have any money left to buy the game so there wasn’t a better scenario for us except that was the week it was not going head to head against Call of Duty or Star Wars Battlefront. We felt like the Fallout audience-they are not direct competitors per se, but you are right, it’s two big, big titles launching at the same time and we hope people will buy both.”
“We’re first party so we know our dates are, most teams pick their dates not knowing what else is going to be there. And once you know then would you rather launch against Call of Duty, Star Wars or Fallout? So you just got to launch and stick with the date and feel confident that the game still stand up and we believe it will. It’s a fantastic title.”
Personally, having played the first level of the game, I can say I’m confident that it has the potential to be very well received. We’ll see how it’ll do, but Crystal Dynamics is playing some really good cards with Rise of the Tomb Raider.