Activision Publishing, Inc. just announced with a press release that all proceeds from the sale of Call of Duty: Modern Warfare 3 avatar items on Xbox Live will be donated to Call of Duty Endowment, a non-profit organization that seeks to help veterans of the US armed forces to return to the civilian life and find a career.
In addition to the over 30 avatar items and costumes previously available on Xbox Live, the American Special Forces and the Spec Ops Juggernaut avatars (previously available only as a preorder bonus and in the Hardened Edition) have been made available for 400 Microsoft points each to celebrate the partnership with Call of Duty Endowment.
The CEO of Activision Bobby Kotick is often described as the evil overlord of gaming by the community and by the press, but this may not always be the case, as Call of Duty Endowment seems to be his own idea and creation. Got to give credit where it’s due. It’s a good idea, and now we have another chance to support it.