You Can Step All Over PS4 in Paris: PlayStation Paints a Metro Station Blue with Ad Campaign
Paris Games Week is the most important gaming event in France, and to celebrate it Sony Computer Entertainment France and Ubisoft did something that will probably please both PlayStation and Xbox fans. The former will be able to walk into a PlayStation themed subway station, while the latter will finally have a chance to step all over PS4.
Jokes aside, the two publishers put into action a large marketing campaign at the Porte de Versailles subway station, basically painting it blue with PlayStation 4 “For the Players” ads. The most peculiar part of the campaign are the steps leading down to the main hallway, themed after the console as well.
Paired with the white walls of the station, it basically seems to be walking into a big PlayStation commercial (and all over it). You can check it out in the gallery below.