You Can Step All Over PS4 in Paris: PlayStation Paints a Metro Station Blue with Ad Campaign

on October 29, 2013 3:20 PM

Paris Games Week is the most important gaming event in France, and to celebrate it Sony Computer Entertainment France and Ubisoft did something that will probably please both PlayStation and Xbox fans. The former will be able to walk into a PlayStation themed subway station, while the latter will finally have a chance to step all over PS4.

Jokes aside, the two publishers put into action a large marketing campaign at the Porte de Versailles subway station, basically painting it blue with PlayStation 4 “For the Players” ads. The most peculiar part of the campaign are the steps leading down to the main hallway, themed after the console as well.

Paired with the white walls of the station, it basically seems to be walking into a big PlayStation commercial (and all over it).  You can check it out in  the gallery below.


The pictures in the gallery above are courtesy of Twitter Users: KrSEnzo_O Gilcampagnarde joieMélomaneAdrien Marie and PlayStation France.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.