Zelnick: "Annualizing" Games Threatens their Quality

By Danl Haas

December 2, 2010

In a recent interview with Reuters, Take-Two chairman and soon-to-be CEO Strauss Zelnick said that the company has no plans to release new versions of its top selling games on an annual basis. He said that this practice runs the risk of burning out customers.

Zelnick, who took over as T2 chairman in 2007, pulled the company out of a nose dive, fought off a hostile takeover attempt by EA, and currently has the company on track to achieve profitability for the first year since the release of Grand Theft Auto IV, said he has achieved his main goals for the company.

He also gave some thoughts on digital distribution, saying that although digital and mobile gaming could grow to as much as 25-30%, “I still think in five years the packaged goods business will dominate.”

Personally, I think Zelnick is a smart guy and a good businessman. And while I agree that annual iterations of franchises hurts their quality, many of my colleagues would probably argue that they’re anything but burned out on Call of Duty.


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Danl Haas

Danl is a home-grown Minnesotan gamer, artist, and programmer. He loves rhythm games, RTS, and platformers. He loves building computers, too. His favorite games include Phoenix Wright, Dance Dance Revolution, and Katamari Damacy.

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